All screenings take place less than a week before a given Star Wars film is released. The press screenings begin with the premiere and then continue over the next few days. Disney is instead employing the same strategy they’ve used to safeguard spoilers for the Star Wars franchise since it returned to theaters in 2015.Īs I noted earlier this month, Disney holds press conferences and junket interviews before the press actually see new Star Wars films. While some may point to this as a lack of confidence in Infinity War, that is most certainly not the case. Disney usually screens the films and lifts embargoes weeks in advance. This approach is atypical for Marvel Studios movies. If there are press screenings ahead of the premiere, they will probably be earlier that day, or perhaps the weekend before. The premiere could be the first time any critics or press see the film, but we do not know that for sure yet.
Every year Cooper looks forward to seeing the latest blockbusters from the likes of Marvel, DC, and Star Wars, but also loves the rush to catch up on Oscar films near the end of the year.Social media reactions will be allowed as of 10:30pm PST on Monday, April 23 (right around the time the premiere will end), with full reviews to follow at 3:00pm PST on Tuesday, April 24. Cooper’s love for movies began by watching Toy Story and Lion King on repeat as a child, but it wasn't until The Avengers that he took an invested interest in movies and the filmmaking process, leading him to discover the world of film journalism. He graduated college in 2016 with a Bachelor's degree in Media & Public Communication, with a minor in Media Production. He joined Screen Rant in late 2016 following a year-long stint with MCU Exchange, which came after first developing an MCU blog of his own. MORE: Why Marvel Moved Avengers: Infinity War’s Release DateĬooper Hood is a news and feature writer for Screen Rant.
Knowing that spoilers likely won't be online before seeing the movie should leave fans at peace in the lead up - as long LEGO sets and other toys don't spoil the movie first. This should protect the film's plot, which is sure to shake up the MCU in major ways. Whereas some markets would've been able to see the movie early (potentially resulting in spoilers to surface online), no one outside of press will see it before hand. There's also a point to made that the move could be for the best interest of fans globally too, not just Marvel's opening weekend numbers. The biggest competition comes with Deadpool 2 on May 18th and Solo: A Star Wars Story on May 25th, but Infinity War now has three weeks without any major competition. Continuing down the box office path, it also ensures that Infinity War will have an even larger window to dominate. Thanks to this move, they will certainly post one of the biggest single worldwide weekends of all-time. Projections for Infinity War were always going to be big, but Marvel would've split the difference by opening domestically a week later than internationally. n5JhJWpnqcįans located domestically will undoubtedly be excited that Infinity War is coming earlier than some expected, but it doesn't change the wait for several international markets. Thankfully, Marvel has made just that happen.Īvengers: #InfinityWar in theaters everywhere April 27th. The announcement came as part of a Twitter exchange with the MCU's biggest star, Robert Downey Jr., who politely asked if it would be possible for everyone to see the movie early. Marvel Studios just announced that Avengers: Infinity War has been moved up one week, so it will now release around the world on April 27th. Related: The Last Infinity Stone Could Be The Avengers' "Biggest Threat" While that wasn't surprising, their latest announcement is. The first weekend of May has long been a staple for Marvel Studios, making the eventual announcement that their biggest movie yet would occupy that same window hardly shocking. The interest is only going to continue to grow in the coming weeks, as fans waited for the previously announced release date of May 4, 2018.
There was a TV spot at the 2018 Super Bowl too, but fans are dying for more. So far, the movie's marketing is still just in the early stages, with only one Infinity War theatrical trailer at this point. Those special events are just tiding fans over at this point. The studio has been building to Infinity War for 10 years now - and are releasing special merchandise to celebrate. Anticipation is running high for Marvel Studios' nineteenth entry in the Marvel Cinematic Universe, and understandably so. Marvel Studios has moved Avengers: Infinity War up one week.